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Tuesday, November 13, 2012

Chloé Alphabet – Q

To celebrate the 60th anniversary of the brand, Chloé is having a retrospective exhibition at the Palais de Tokyo in Paris. For this occasion they have invited me, along with 25 other international bloggers to take part in a digital exhibition which will honour the 60-year old heritage of Chloé. We were all given one letter of alphabet with a theme attached to spell out Chloé's story. I got given Q for quotes. Gaby Aghion’s memorable and insightful quotes reflect her character, as well as the everlasting values and essence of the Maison.
Gaby, through her upbringing, ideals, vision and aesthetic has provided a guiding light for all designers that have worked with or succeeded her at the helm of Chloé.
It’s her values that sit at the very heart of Chloé – femininity, modernity, free-spirited, grace, effortlessness to name just a few – they are indeed Chloé Attitudes.
It is believed that Gaby’s quotes – brought to life here by fashion illustrator, Sandra Suy – resonate to the very core of Chloé. As they enter their 60th year, one can be sure these philosophies and beliefs will live on and inspire Maison de Chloé for the next 60.

ph. by me

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